1) Muticultural and branding in multiple languages :With the help of the social
ID: 373440 • Letter: 1
Question
1) Muticultural and branding in multiple languages :With the help of the social media targeted maketing can be done.Generally the main stream advertising reflects the overall approach of an organisation and the firms's lack the local taste in their advetising.But by using social and digital platforms local audience can be targeted by running campaign in local languages which is more relevant and helps become firm's more responsive towards local and regional customs.
2) Affordable and helps in increasing international awarenes: Media used by companies for advertising like TV, Billboards, Radio and print are expensive as compared to Social media, as in this you can target your audience easily and have to pay only for every customer reached.This can be done through SEO analysis.Hence it is cheaper as compared to other media.Also since other media are expensive, limited usage was done by companies to save money as budget was limited and hence they missed out on several markets.So a product available in X country may not be advertised in Y country. But since the inception of social media advertising messages can be reached out to different countries in same or less budget.
These are 2 factors why organisations are choosing social media as part of their marketing strategy to reach out to international or global customers.
Explanation / Answer
5. List and describe two factors that could influence a brand’s use of social and digital media in global marketing of its products. Write 2-3 sentences about each factor.
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