The corporate innovation is that of Amazon.Amazon has launched Amazon Prime whic
ID: 373450 • Letter: T
Question
The corporate innovation is that of Amazon.Amazon has launched Amazon Prime which is a business process innovation. It is eat express shipping membership program for about a million products where Amazon delivered the product to the prime customers in fast delivery.
It can be categorized as autonomous strategic behavior becausethe source of innovation are knowledge and resources of amazon.The way amazon innovate it and made it huge commercial success is due to the type of innovation it prefers.
The current success of innovation is much more.According to the official data of Amazon there are 25% CAGR of membership since 2014. The numbers tell alot about the success of this innovation.More and more subscribers are choosing Prime because of the bundle of services provided by this.
Explanation / Answer
Perform an Internet search of a corporate innovation.
You cannot select Disney or Quirky.
1) Identify the corporate innovation, and provide a brief description.
2) Was this innovation brought about through autonomous strategic behavior or induced strategic behavior?
3) Describe the current or potential success of this innovation.
4) Defend your position on the current or potential success of this innovation.
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