Netflix the global leader in online video streaming company presently charged su
ID: 373544 • Letter: N
Question
Netflix the global leader in online video streaming company presently charged subscribers a fixed price per month which is currently $7.99 per month for SD (standard definition) plan and the HD (high-definition) plan at $9.99 per month.Now netflix has entered into global market and through its expnasion program have launched in 200 countries.It can apply pay-per use policy where the subscriber will pay for the video on demand and the price should be competitive so that people will not pay a standard price and unlimited acess.It shouldincrease its catalogue and this on demand video can increase revenue because people will pay less than the monthly subscription price to watch the video they want.In this policy through revenue per user will be low but more subscriber base can be added.
Explanation / Answer
Explain an Alternative Pricing Strategy for Netflix, different from currently utilized
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