United States of America and India have a very large market for the soft drinks.
ID: 373702 • Letter: U
Question
United States of America and India have a very large market for the soft drinks. America has 20 times more consumption per person for aerated drinks then India. United States of America has its own taste and the traditional drinks which are being marketed in America all part of their culture and directly relates people to their childhood.
Indian subcontinent has also a very large market of traditional drinks which directly compete with the soft drink market and provides extensive range of flavours.
Customer refer to use traditional drink over the carbonated aerated drinks as they considered them as an healthy. What's the customer directly related traditional drinks to a healthy one and prefer giving out additional drinks to their children and drink that traditional ring rather than going for a rated drinks. This is specific practice has been very widely affecting United States of America and Indian market.
4p analysis for the additional soft drink market in US and India.
Product
In US traditional drinks are very widely distributed via the same channel in which the soft drinks are distributed. Different brands like Tropicana and Minute Maid are producing different kind of rivers in United States of America which are considered as traditional drinks over the aerated drinks. By having a bus product range which offers product diversity and different flavours, these markets are consistently growing.
Just like the American market Indian market is also very much influenced by the traditional drink platform. India traditional drink market is as similar as the soft drink market which directly shares the same amount of revenue generated from both of the market. Multiple brands are offering innovative flavours which directly brings you back to your childhood while maintaining the hygiene.
Place
Both of the countries have these rings distributed over their country by a large scale. Each and every segment and region of the country has a supply for the specific products. Violin India supply of the traditional products into the remote locations are not possible but the supply of cool drinks are very effectively available each and every part of the country. This specific distribution network ensure that the soft drinks reach to each and every corner of the countries and directly in the overall revenue generated by the specific brand.
Price
Aggressive pricing in according to the market, and pricing the specific beverages according to the need of the customer as well as a rising the specific power of the market is done by the beverages company. Addressing the market and launching smaller products which can be easily afford by the customers is also branding strategy which reduces the overall sudden expenses for the customers and increase is the sales of the companies. Pricing of these traditions of drinks is a bit higher than the aerated drinks as the cost of making these drinks is a bit high as they contain no excessive air and also very content oriented.
Promotion
Promotional Strategies for these traditional soft drinks have been directly related to the childhood. Rejecting 20 drinks as a drink of the childhood, is have been generating larger revenues from the markets and also implementing Different techniques to pull the customers towards their drinks. Advertising the drinks is better than the aerated drinks and telling the benefits of having pure drinks which are not made of aerated material are one of the main promotional strategies used by these brands. What are the countries has very similar branding policy and directly focuses on creating and ethical as well as good brand image for the traditional drinks.
Explanation / Answer
Read the following article
https://www.npr.org/sections/thesalt/2017/04/27/525576163/homegrown-indian-beverage-industry-takes-on-cola-giants-with-nostalgic-flavors
List similarities you see between traditional soft drinks marketed in U.S. and in India? Be sure to discuss consumer preferences and the 4Ps.
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