Customer is Hewlett Packard. Below are the benefits that the CRM implementation

Question

Customer is Hewlett Packard.

Below are the benefits that the CRM implementation provided for HP -

1. Maintain customer master data which can be used in multiple transactions

2. Provides ability to track customer activity to the salespersons based on which they can involve in push marketing

3. Provides trend and history of customer transactions based on which their tastes and preferences are understood and the marketing and promotional activities can be strategized

4. Provides dynamic personalization for website visitors

5. Establishes discussions with customers and help in understanding and resolving the issues.

Explanation / Answer

Oracle, Inc., designs, develops, markets, and supports a family of enterprise application software products for large and medium-sized organizations. For example, the company provides enterprise application software for customer relationship management (CRM). Go to http://www.oracle.com, click on 'Products," then on "Customer Relationship Management" to locate case studies of customers that have purchased the Oracle CRM product. Identify one of these customers and describe the benefits that the CRM system provided.

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