5 elements from Ikea’s store layout strategy. What make it so unique? How do the

Question

5 elements from Ikea’s store layout strategy. What make it so unique? How do these elements help business. What do you think personally about it.

Ikea’s store layout strategy is to maximize the time spent in the store and maximize the basket value. Some key elements are

Its’ uniqueness is the ambience that it creates and eventually cunningly inflates the customer’s shopping basket size given that it is a furniture business which typically has high cost and long durability items thus the same customer will definitely not visit at least for 2-3 months. Hence they need to sell as much as possible in the current visit itself.

I personally like this approach as it is a great marketing and selling technique (however shrewd it may sound). Almost every business does some kind of selling, enticing tricks just that some business are so huge that their tricks are more evident so I don’t see any wrong in it. Even more surprising part is even if all firms know these trick, it is the execution and the end results which are important (as they finally determine the numbers by which any business is measured), so the laurels and rewards need to go to the firm which executes it meticulously.

Explanation / Answer

assignment 4 Layout strategy: Have you ever been to Ikea? Based on your experience and/or research, identify at least 5 elements from lkea's stores layout stategy. What makes it so unique? How do these elements help the business? What do you personally think of this strategy? (Write 15-20 lines; include references for your sources if any, and don't copy and paste from them)

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