Answer:- Entering an already established market is always a challenging tasks. Y

Question

Answer:-

Entering an already established market is always a challenging tasks. You need to do a variety of things to enable you to ensure desired success and survival is maintained within a given urban or city market setting. Interbrew thus needs to carry out the following requirements to ensure he succeeds as Stella in the market:

Carry out market feasibility study to evaluate the financial and marketing needs.

Market intelligence within the city and its surrounding.

Identify the market gap in the market that you need to fill.

Understand the demographic, behavioral and psychographic elements of consumers.

Identify the target market or city for the goods and services.

Carry out test marketing to determine consumer response.

In a global market setting, you need to have strategic partnership such as Franchise in the new market.

Develop the most responsive business model for market entry.

Explanation / Answer

The global Branding of Stella Artoris case study.

1.       What would Interbrew have to do to succeed with Stella in the major urban market closest to where you live? Will these requirements vary much between major cities?

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