Lets take the example of Rue La La which is an e-commerce company which deals wi

Question

Lets take the example of Rue La La which is an e-commerce company which deals with selling online clothes normally.For this company promotion is everything. It needs more promotional activities so that people can know about the company, any offer going on the company, latest collection and fashion trend provided by the company and last but not least to make itself visibile in the intense competition.Right promotional mix will be TV and Newpapers advertisement, more advertisement on cyber space and special focus on social media.It is because generally younger population are more concerned towards style and use online shopping mostly. This generation normally does not watch TV and do not read newpapers mostly. Cyber advertisement or digital ads is beneficial to attract them.

Explanation / Answer

For an e-commerce business which is primarily focused on selling clothes online, what's the role of promotion? What would be the right promottional mix? And based on what factors should an entrepreneur decide promotion budget?

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