Below is why alliances are important towards building competitive advantage in e

Question

Below is why alliances are important towards building competitive advantage in emerging technologies -

1. Alliances provide competitive advantage as they combine competencies of both the firms forming the alliance thus creating more scope for the firms to capture global markets.

2. Alliances between firms having diverse competencies where one firm has technological capability and another firm has a wide distribution network for its products will result in a strong overall supply chain.

3. Strategic objectives of both the firms are accomplished by jointly working together

4. Research and development costs are reduced with increased cooperation among the firms in the form of alliances

5. Alliances also ensure financial cooperation among the firms.

Explanation / Answer

why alliances are very important towards building competitive advantage in emerging technologies.

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