Sephora is a company of cosmetic beauty products network which was founded in Pa

Question

Sephora is a company of cosmetic beauty products network which was founded in Paris in the year 1970. The company is having a big product portfolio in cosmetic segment. They sell complete range of makeup products and also offers free samples.

Sephora has a well connected online network and also rooted into social media sites like Twitter, Youtube, Facebook, Instagram and also professional network site LinkedIn. The content they produce and publish through these networks are their complete web pages which advertise the new contents with the story line. They also offer reward points and good discounts so that people make use of it. People follow them and reTweet and like the contents thereby reaching to group of different people.

They are engaged in these networks because this is the best way to reach to the group of people and help advertise their products and grow faster day by day. People read their articles and try their free samples and then buy them online and so forth the business begin to grow.

The goal behind their presence on the social networks is to have a true publicity of their quality products because people who use these products and like them then they put positive feedbak on the social network site and that is why other people get a feedback about their products and they also get interested in buying the products from Sephora.

Sephora utilizes more than one network sites because it depend on person's interest to visit or like one kind of network site and it also depend on their circle to which network they are engaged in. Henceforth utilizing more than one network help Sephora to reach all around the globe easily.

I believe that the company utilizes the networks effectively because within a short span of time they have reached to many countries with the help of online available network sites. Management at Sephora knows the demand of their customers and effectively produce their product contents on online sites so that people watch them, like them and purchase their range of products.

I would recommend the VP of online communications that they should organize some online quiz contests and offer good prizes on the social sites so that people will solve the quiz and get the access to the range of products which they may have not tried earlier and once they use them then definitely they'll help to grow Sephora through mouth publicity. This is the one way to differently market the product to many customers..

Explanation / Answer

Research the company Sephora and find out how they are using Social Networks. Pay particular attention to the type of social networks they participate in and the content they produce and publish through these networks.

Why do you think they engage in these particular networks?

What do you think the goal behind their presence on the networks is?

Do they utilize more than one? if So, What are the differences between the strategies used on each network?

Do you think the company utilizes the networks effectively? Why?

What would you do differently? What recommendations would you give to the VP of online communications?

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