Promotion Promotion mix was one of the marketing strategy that marketers used to
ID: 374161 • Letter: P
Question
Promotion
Promotion mix was one of the marketing strategy that marketers used to reach their firm goals.Before the begining of promotion of the store budget is an essential criteria because planning about the budget and later what promotion must be suited under over budget."& other stories" is being communicated via its promotion mix about their stores and what will be available in their store.Promotional mix comprises of different elements through which communicated with the customers.Advertising,public relations,personal selling,sales promotion,direct marketing and online marketings these are the elements which is used to communicate with the people under promoton of the brand.Advertisement is a kind of presentation which used to displays our brand ads in televisions,radios and displaying as posters etc.This should be paid in high amounts.Public relation-Brand can use the PR which is an indirect method of promotion that which third person will promote our product which does not need payments etc.It is kind of fress publicity if one person know about the product automatically that person will pass to other person.
Personal marketing-It is a kind of strategy that brand can use the sales persons,can conduct sales training,meetings to promote.We can see that many people will come to our houses and sell their products it was a kind of personal marketing.
Sales promotion-Brand can offer some free coupons or seasonal coupons,free shopping of some price worth,conducting the exhibitions and contests.This will increase more fame to the brand and also increase the sales.Media is also used as a part of sales promotions.
Direct marketing-By sending mails,broad cast messages,distributing the brand pamphlet and also the advertisements.In this we can directly communicate with the customers.
Online marketing-Internet is an main source for the promotion all the adds related to the brand being advertised in social websites.By this people in any place can know about your brand.
Place
After the promotions we can identify that how our brand reached the customers.Any changes should be done in the marketing to get more in market place.Identify the competitors and think that what should be made to compete with them.Should create a brand positioning statement of our brand.Create the correct place to display your products where customers can easily accessible.Advertising about the place and brand in newspapers,telivisions.Distribution channels is a chain type process by which different people like whole sellers,retailers,distributors will involve to exchange the goods from manufacturer to the customers.Distribution channels should work accurately and satisfy the customer needs without delay like delivering the products on time.All the people today are intrested to do online shopping so that brand should create the digital marketing strategy so that products will reach the cutomers.
Intermediateries play the major role for the distribution of goods and they are one of the reason for the growth of the brand.If they doesn't have the correct glance on the product brand can loose their identity.They should be very conscious about the product from manufacturer to the customer delivery.
Price
Pricing is an one of the important criteria that which decides cutomers to buy the products of your brand and it also justifies the standards of product in customers view.According to the level of the brands price should be decided and this should also satisfy the customers mark.There are premium pricing,economy pricing,price skimming and physcology pricing are kinds which brands used to decide the price.Pricing strategies also depends on the market.Pricing will definetly reinforce the brand position because if the prices are high and maintaining the low quality leads to loose the customers expectations.If prices are high if quality is good gives the best results.Brand should compare the competition by calculating the pricing between the other brands.Brand should always have the high pricing with the best quality of goods so that it can equals the competition.
Explanation / Answer
"& other stories" is a fashion brand offering wide women clothing, own by H&M.
•Promotion: How is the "& other stories" communicated via its promotion mix? How does the brand use advertising, PR, personal selling, sales promotion, DM and online marketing to promote the brand?
•Place: How does the brand “get to market”? How do distribution channels add value to the brand? How is the brand positioned in-store or online?
oWhat role do intermediaries (middle audiences) play?
•Price: What is the brand’s overall pricing strategy? Does this reinforce the brand’s position? How do the brand’s price points compare with competition?
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