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Question

Business Intelligence

https://customers.microsoft.com/Pages/CustomerStory.aspx?recid=14678 (Yahoo! Improves Campaign Effectiveness, Boosts Ad Revenue with Big Data)

It is common knowledge that in today's business environment, organizations must continually strive to achieve a competitive advantage. Likewise, they are reliant on large amounts of data to make their business decisions. Using the organization you selected, explain the key way(s) in which your organization/agency uses business intelligence in order to gain a competitive advantage. Next, speculate on the technological limitations regarding data, software, and hardware that you believe might challenge your chosen organization/agency in the future. Provide a rationale for your response.

Explanation / Answer

(It is assumed that the question asks to think about an imaginary company and using BI upon it)

Business Intelligence provides users with power. The power of knowledge. This derives in many benefits that can transform the way you do business forever.

Let’s imagine a newly established (start-up) e-commerce organization: Matrix Inc.

Matrix Inc. uses big data for Data storage and processing and Qlikview tool to showcase business trends and data analytics. It can gather information from search engines to analyse search results.

Advantages:

All this advantages will help the Matrix Inc. to bring sharper edge within the industry to grow faster by taking data driven decisions.

Challenges:

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