Below are the opportunity and treats of trader Joe\'s :- Opportunities Trader Jo

Question

Below are the opportunity and treats of trader Joe's :-

Opportunities

Trader Joe’s opportunities are that more people are becoming educated and moving to cities to live. Since Trader Joe’s reaches out primarily to educated, inquisitive consumers who live in or near a big city, it is an excellent thing that more people are becoming educated and moving to cities because it increases the size of their market share drastically. Some other opportunities are:-

1. Expanding markets for private labels

2. Growing demand for organic foods

3. Online Market: The online market offers Trader Joes the ability to greatly expand their business

4. International Expansion: International markets offer Trader Joes new opportunities to expand the business and increase sales.

Threats

Trader Joe’s threats are Wal-Mart’s Neighborhood Markets, the possibility that they would lose their brand charm with further expansion, and those supplier identities. There some other threats are:-

1. Rising manpower cost

2. Substitute product: The availability of substitute products hurts chains ability to raise prices

3. Intense Competition

Explanation / Answer

trader Joe's opportunity and treats

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