Below is an effective marketing mix for a new electric car - Product - Electric

Question

Below is an effective marketing mix for a new electric car -

Product - Electric cars can be promoted as low/no emissions cars which won't result in any pollution to the atmosphere as they are powered by battery charged through electricity. New model cars also come up with solarv power charging which is renewable.

Price - Pricing can be higher compared to the fuel based cars as the battery charging cost is much less compared to fuel/gasoline charge associated with the same and the technology is sophisticated with costs involved in reseach and development.

Place - Aimed at environmentally conscious and sophisticated markets and cities who can afford premium price for comfort and future cost savings.

Promotion - Promotional activities involve PR around sustainable cars, auto-expos and automobile review websites, launch events etc.

Explanation / Answer

1. Think of an effective marketing mix for a new electric car or a brushless car wash for your neighborhood. Be prepared to discuss your ideas in class.

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