& Other Stories\'s is a subsidiary brand of H&M, the Swedish clothing , fashion
ID: 374311 • Letter: #
Question
& Other Stories's is a subsidiary brand of H&M, the Swedish clothing , fashion and accessory retailer. They currently have over 46 stores in 12 countries and sell women's clothing, accessories, beauty products , shoes and bags. & Other stories has a more minimalistic and a post modern approach to its line of products, especially clothing. Their current marketing strategy is to appeal to working women in Generation X (Born between 1965 and 1980) and Generation Y (born after 1980) consumer demographics living in urban or metropolitan areas and cities.
Apart from the way they've positioned themselves to appeal to working women in Generation X (Born between 1965 and 1980) and Generation Y (born after 1980), they have a really wide spectrum of prices. Their pricing ranges from 17 Pounds to a maximum of 345 Pounds. However they did not position this as a luxury brand , rather they positioned this as a modern minimalistic brand that balances function, form, quality and price. for its customers. All of its brand elements including its packaging , line or products, symbols are all postmodern and minimalistic in nature.
Explanation / Answer
what is the " & other stories" strategy: What is it current market strategy and objectives? What is the brand’s point of differentiation/position? Be sure to articulate a classic position statement for your brand and document all brand elements, e.g. symbols, taglines, spokespeople, packaging, etc.
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.