Discussion Question: Multiplatform Promotions: Sponsorships and Event Marketing,

Question

Discussion Question:

Multiplatform Promotions: Sponsorships and Event Marketing, Event Marketing, Ambush Marketing, Other Promotional Support, Loyalty Programs, Partnership Programs, Tie-Ins and Cross Promotions.

1) Find a real life and current example of one of these promotions.

2) Describe it in detail for us (including any samples or links you may have to support).

3) Indicate why you think this promotion was chosen by this company as a strategy.  

4) Lastly, evaluate the promotion’s effectiveness (try to support this with actual researched findings, if possible). Do you think it serves its purpose well or not? Explain.

Explanation / Answer

Sponsorship - Sponsorship is basically act of supporting an event , person and organization financial or through the provision of products or services.

" Indian super league" sponsorship by Reliance Jio basically its a football championship for prompting this game.

In such practices sponsor are supporting events by financial support ,offering location,offering,brand name etc.

Sponsorship also a kind of promotion practices and main goals of sponsorship are to creating awareness in the public .

Event marketing- Event marketing is the process of developing brand value through display, unique activities and doing fun for grabbing the attention of crowd.

Ambush marketing- Ambush marketing is the process of creating brand value through covert way.

Loyalty programs- Basically loyalty programs work for retaining and gaining customers ,by giving special discount, coupons and membership cards to its existing customers making loyal to its customers towards company products.

Partnership programs- Mainly partnership programs , alliance programs or channels partner programs that usefull for selling products through channels.

Tie-Ins and cross promotions-Tie-ins are the promotions activities that perform by the local or regional company with same structure company for brand leverage.

Cross promotion activities are performing by the two company which have related products .

Suppose telecommunication company come with a smartphones company to work together to their products .

1)" Indian super league" sponsorship by Reliance Jio basically its a football championship for prompting this game.

In such practices sponsor are supporting events by financial support ,offering location,offering,brand name etc

2) Company has new in this industry and very much keen to acquire more and more customers base in indian market,now day reliance jio is one of the most trusted brand among telecommunication service providers.

Company has started 4G plan free for indian users and company sold its cellphone to for acquiring customers base.

Company has sponsored indian super league ( Football) making awareness in india regarding brand.

3) Reliance Jio has chosen this strategy to promote and creating awareness of this brand in general public.Nowday football game is going so famoused . Reliance Jio a telecommunication company and newly entered in indian telecommunication market with new 4G plan which is very much revolutionize plan of this company.

4) Promotion strategy are work for brand building and brand value creation . Reliance Jio mainly now day working for brand creation by promotional practices.

Yes ,definitely that sponsorship program served the company moto to promote Reliance Jio .

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