In a survey of dealer satisfaction ABC would like to study the relative importan
ID: 374472 • Letter: I
Question
In a survey of dealer satisfaction ABC would like to study the relative importance given to each of the following factors by dealers in order to improve sales: (a) New product development (b) Better technical support and service (c) More frequent order taking and supplies (d) Frequent consumer promotions.
Question 13. You have to collect the data for the above through a question in a dealer survey. Please write down the question exactly as it would appear in the survey.
Question 14. You will use a ranking procedure or a scaling procedure? Why?
Explanation / Answer
Survey are basically useful in products development,market information,market trends, changing preference etc and it's effective for new products designs and sales promotion policies.
13) Dealer survey
1) Company need to launch a new products.
A) Yes B) No C) I don't know D) None of these
2) Is company providing better technical support and service .
A) Yes B) No C) No idea D) Not always
3) Is company order and delivery going in frequent way.
A) Yes B) No C) Not always D) None of these E) Write your comments
4) Consumer promotion activities of company .
A) Good B) Need promotion C) No need of promotion D) Write your comments.
5) Customers satisfaction level with products quality.
A) Fully satisfied B) Partial satisfied C) Not satisfied D) I can say now
6) How you rate the quality of products.
A) * B) ** C) *** D) ****
7) Is any need of change in products .
A) Yes B) No C) No idea D) None of these
8) What type of dealer you are ?.
A) Regular dealer B) On demand supply C) Never selling D) Write your comments
14) I will use a ranking procedure because it's related the quality of products , services quality , delivery, supply and promotion of products ,how much the products access into the customers .
Basically by ranking procedure we can measure the products quality and customers satisfaction level .
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