The ads can be print (newspaper or magazine), TV, billboard or from any other el

Question

The ads can be print (newspaper or magazine), TV, billboard or from any other electronic source. If you select a print ad, do include a copy of the ad at the end of your assignment. If you select a TV, billboard, Youtube or other electronic ad, include a link to it right at the beginning of the answer.

Find one example of Product Publicity, and describe how the publicity was positive or negative. You can select any news story, event, whatever you think it is to talk about the publicity example.

PLEASE LIST ALL THE SOURCES YOU USED.

Explanation / Answer

Below is an example of a product publicity which positive impact on consumers and general public -

Seventh Generation Free & Clear diapers

Seventh Generation, a leading household and personal care company launched a promotional campaign for baby diapers in partnership with Whole Foods and Baby Buggy. The campaign's slogan is every diaper change is a "change for good".The promotion is that for every pack of the diapers purchased at Whole Foods market during a certain time period, the firm Seventh Generation will donate a pack of newborn size diapers to Baby Buggy, a nonprofit firm that provides families with children in need with clothing, baby gear, other baby products and services.

The product itself is an unbleached diaper which provides premium absorbency, leak protection, is devoid of harsh chemicals, fragrances etc.

Hence, the product and the promotional campaign both are innovate as well as completely positive considering the good cause the campaign has planned to achieve.

References -

http://www.marketwired.com/press-release/seventh-generation-launches-change-good-diaper-promotion-with-whole-foods-marketr-baby-nasdaq-wfm-2016033.htm

https://www.seventhgeneration.com/raising-kids/understanding-seventh-generation-diapers

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