You are a manager working for an international company and have just been promot

Question

You are a manager working for an international company and have just been promoted to Global Acquisitions. Your firm is a US leader in athletic footwear and wants to expand overseas thinking that the international segments would love your products. Additionally, this expansion can also include lower manufacturing costs then experienced in the United States.
You are to create an argument for this move to upper management based on careful analysis of a) cultural implications b) a culturegram for a country that your firm might seek expansion to and c) implications of global management.
You get to choose the country in Europe, Asia or Africa

Explanation / Answer

Country Chosen: Europe

Many countries in Europe are health conscious and using advanced health products like athletic footwear to enhance their performance and as a part of their lifestyle.

This market will be the best to expand as the next source of growth and top line expansion for the company.

The critical parameters that support this decision are as follows:

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