produce a brief Advertising Plan for a new or existing product or service that y
ID: 375109 • Letter: P
Question
produce a brief Advertising Plan for a new or existing product or service that you develop.
Be creative and have some fun, but try not to describe a product or service that is clearly illegal (murder for hire) or in extremely bad taste (Baby Taser.)
You should include at least the following information
a brief Overview of the YOUR project, similar to an Executive Summary (a paragraph or two.)
The product (or service): what it is, does, is made of, how big, taste, etc.
The suggested Target Market specifics: demographics, geographics, psychographics
The Promotional Plan: Talk about the proper print and broadcast media you would use. Where and when would you advertise? Your artwork, if included, need only be of mockup or storyboard quality. You are not graded on the quality of your artwork.
A Sample Project is included in the Course Content Course Project Section.
Explanation / Answer
Overview or Introduction of the business:
We are a service provider in Housekeeping Industry. We are serving thousand of clients in Newyork and Washington. We will soon expand our business in the other part of the USA. We serve better with our customized cleanliness, pest control, corporate housekeeping etc. with a team of dedicated employee of more than 2000 employees. We believe in customer or client satisfaction, so we shall take order with customized option. Our corporate and domestic packages for cleaning services are best designed in the industry. Our motto is to provide best cleanliness services by maintaining our business in low cost services proving company.
Product / Services:
Housekeeping, cleanliness, Pest Control, Corporate cleaning services etc. We provide best solution to our clients with our organic products. Our machines are noise and pollution free. We are promoting a sustainable business. Hygiene is our key Ingredient of success.
Target market:
We are serving the following group of customers:
1) Household families
2) Corporate companies
3) Medium size business
4) Shops and store cleaning services
Our promotional Plan:
We shall use a promotion mix with direct selling as well as personal selling. Apart from this, we shall utilize a campaign for cleanliness where we shall promote our business as the promoting health care awareness for people.
We shall use, newspaper adverts, online social media tools, our own websites, Word of mouth, client referral program, TV commercials, Internet and you tube adverts etc.so as to attract more number of customers. We shall provide a e- brochure, a list of our annual and other packages while sending a message through e-mail for availing our services.
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