Conduct your on the following PR nightmares, such Martha Stewart, Firestone and

Question

Conduct your on the following PR nightmares, such Martha Stewart, Firestone and Ford, Enron, World Com, Tyco, and the Tylenol scandal of the 1980s. Compare how Ford and Firestones’ approach differed from J&J’s approach. What could they have done better? Firestone had recalled all the tires, what would the cost have been? Ford wanted Firestone to recall all of the tires, but Firestone wanted to recall only a certain lot. At the end of the debate, did anyone win? Firestone lost market share, Ford lost market share, and the public lost trust in both companies. Discuss these and other scandals and the impact of public relations in each case.

Explanation / Answer

the firms which lost public trust may not gain and runs for a longer time. the same happened in the case of all the said companies above. J&J was recalled the total products namel Tylenol capsules, and gain public trust much more than earlier levels. once again it is proven that, mistakes are common to individuals and corporates, but how we react to those mistakes is more important. it is the same case with Johnson& Johnson.

but when it comes to Ford and Firestone, they blamed each other initially. later they agree to resolve the problem but not fully. in the mid 1990s, there were more road accidents were noticed particularly Ford vehicles which fit tyres of Firestone. most of the accidents were noticed to these cars, and Firestone initially blamed the customers and vehicle owners that they are not maintaining the tyres properly.Firestone was replaced the normal passenger tyres with high spedd tyres. but the large quantity of high speed tyres were not agree to replace.

this issue has became more seriously between Ford and Firestone, where the tyre supplier is not agreed to replace or modify the tyres. most of the customers were dissatisfied with performance of the tyres and later the brand name and value of the firm has been lost.

customer relations and trust is one of the basic pillar to any business to run in market. the other pillars like loyalty, brand name, reputation in the market, good sales, revenues and profits etc. all these pillars are based on the first one only, i.e. customer trust. the firms which have customer trust more, runs for a long time even there are some hurdles and bad times. those firms which do not have customer trust, may not run for a long time. every business is running based on relationship with its customers. those firms which are maintaining these relations and reaching the customer expectations, are able to run in the market. those firms which do not able to meet, may not run in the market for a long time.

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