Match the example to the proper stage of the communication process. 1. Coca-Cola
ID: 375243 • Letter: M
Question
Match the example to the proper stage of the communication process. 1. Coca-Cola meets with an advertising agency to create a TV commercial to tell it's target market about Coke Zero's great taste 2. Hundreds of emails and calls are made in response to a 2012 Bic ad on Canadian TV which showed Asian prisoners as racist. 3. Jerry sees a TV Commercial for the Kindle Fire and changes his mind about the usefulness of the device 4. Scott is driving to work when he sees a Coke Zero billboard ad. He stares at it reading when he has to slam on his brakes to avoid a driver going 50MPH in the left lane WIN $10K INSTANTLY PLUS 100s OF CASH PRIZES TO BE W 5 This magazine Ad Zero FIND YOUR VIRTUAL TROPHY ONE TO BE FOUND EVERY WEEK. ripyourvrtual seat won a virtual trophy Buy any oo to 3to soo If you have CocaCola product Response Feedback Encoding Noise MessageExplanation / Answer
Below is the matching -
1. Coca-Cola meets with an advertising agency to create a TV commercial to tell its target market about Coke Zero's great taste - Encoding
Telling the target market about Coke Zero's taste is a message that Coca-Cola wants to convey by encoding it with the help of the advertising agency.
2. Hundreds of emails and calls are made in response to a 2012 Bic ad on Canadian TV which showed Asian prisoners as racist - Response
As the emails and calls are a reaction to the ad, it is a response.
3. Jerry sees a TV commercial for the Kindle Fire and changes his mind about the usefulness of the device - Feedback
Jerry changing his mind or opinion is feedback to the message or TV commercial
4. Scott is driving to work when he sees a Coke Zero billboard ad. He stares at it reading when he slams on his brakes to avoid a driver going 50MPH in the left lane - Noise
The driver in the left lane is noise in the form of physical barrier.
5. The magazine ad - Message
The magazine ad is a message that Coca-Cola is conveying.
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