Surf the Web for at least 15 minutes. Visit both sites Amazon and Facebook a. Ma
ID: 3752896 • Letter: S
Question
Surf the Web for at least 15 minutes. Visit both sites Amazon and Facebook
a. Make a list describing all the different marketing communication tools you see being used.
b. Which do you believe is the most effective site and why?
For full credit, the lab should include:
-what each advertised, how effective you think each ad was, and why?
-what delivery method is used,
-Which site considered easier for web browsing for visually impaired customers technology?
PLEASE DO NOT COPY AND PASTE!
MUST BE IN YOUR OWN WORDS
Explanation / Answer
Answer:
Part a
Amazon
1. Personal Selling
This is provided by allowing anyone to become a reseller of their company and work as an intermediate to help them sell the products and give them some commision in return.
2. Publicity
Free Surveys are done and some gift voucher and hampers are provided.
3. Advertising
Above the Line Marketing is bad comparatively.
Below the Line Marketing is better comparatively.
4. Sales Promotion
Temporary Discount is offered only on some items.
Offers free gift voucher and they are of more amount comparatively.
Flipkart
1. Personal Selling
This is provided by allowing anyone to become a reseller of their company and work as an intermediate to help them sell the products and give them some commision in return.
2. Publicity
Free Surveys are done to win gift voucher through some other company like Google.
3. Advertising
Below the Line Marketing is bad comparatively.
Above the Line Marketing is better comparatively.
4. Sales Promotion
Temporary Discount is offered on a wide range of products belonging to different categories.
Free Gift Vouchers are given but they are of a lesser amount.
Part b
Amazon is the overall better option in terms of everything user experience, trust, daily visitors, sales, marketing and many more. A few months back when Flipkart was owned by Sachin Bansal it was a nothing but a disaster. But now Walmart has taken over and trying to improve it gradually with time. But it would take a good amount of time to give a tiebreaker to Amazon.
Full Credit Questions
Amazon advertises ads which connect to the audience emotionally instead of mentally whereas Flipkart uses kids to make funny ads to which people can connect to.
Flipkart uses a continuous review model in which products are reordered as soon as the inventory level reaches the reorder point. Ekart carries out all inventory stocking and delivering the products in a day from the product purchased and shipping.
Amazon prime shipping packages are mostly shipped via UPS. It UPS is not served at that destination then FedEx/DHL is used. The delivery done by FedEx turns out to be on Saturdays mostly but if UPS is used then it won't be Saturday.
Amazon is considered easier for web browsing offer visually impaired customers technology as it provides a better user experience and provides additional features that help these people.
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