wholesale assortment plan Student will select an apparel brand of her or his cho
ID: 375402 • Letter: W
Question
wholesale assortment plan
Student will select an apparel brand of her or his choice. Introduce your wholesale brand by writing a one or two paragraph background overview.
a.The brand’s business sector (market) must be from Women’s
b.The brand must be a national brand or designer label that is sold to department stores.
c.Choose one product category within their merchandise mix such as tops, bottoms, dresses, outwear.
d.Review the category assortment from visiting the website.
I want to choose PUMA
Explanation / Answer
a. The brand’s business sector (market) must be from Women’s
The brand that I have chosen is Puma
b. The brand must be a national brand or designer label that is sold to department stores.
It is an international brand that is sold in stores across the globe
c. Choose one product category within their merchandise mix such as tops, bottoms, dresses, outwear.
The category chosen is sweatshirts
d. Review the category assortment from visiting the website.
The category assortment on the website is fairly well stocked in nature. All categories combined have 55+ styles in different colors and sizes, giving consumers a wide variety to choose from.
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