\"Personal Marketing Communications and Organizing, Implementing, and Controllin
ID: 375992 • Letter: #
Question
"Personal Marketing Communications and Organizing, Implementing, and Controlling Marketing" Please respond to the following: Select a health care provider with which you are familiar and determine the role of patient-centered care by that provider, its impact, and the best way for that provider to leverage/encourage word-of-mouth marketing. Explain the role of the marketing department, recommendations for improvement, and your rationale. Discuss the best way to leverage the latest electronic interactive direct-marketing tools in health care. Provide specific examples to support your response.
Explanation / Answer
Hi, Please choose the name of the health care provider according to your choice
Let us see more about healthcare provider Apollo, which is one of the best healthcare providers in the state currently and is known for the patient-centred care it provides. Apollo charges a reasonable price all its services provided to its customer and all customers are treated in same way. They have a policy called customer first, where customers are diagnosed first in case of emergency and then all formalities can take place and if a homeless person turns ups during such emergency he is treated for whatever he can pay, this one of such policies they have, which has impacted lots of people. They also have health camps where they encourage people nearby to take up preventive health checkups to keep their health in check at a very nominal rate compared to other healthcare providers, the above two cases show that Apollo is more of patient-centric healthcare provider which has helped many people to keep their health in check by creating an awareness about the importance of health checkup.
The best way to advertise is by word of mouth, a suggestion by a friend or family is the most trusted way, hence if Apollo keeps on following the policies and being customer-centric, then the word of mouth is inevitably bound to happen. Plus if it is possible to introduce more of such policies it would only increase word of mouth for Apollo.
The Marketing Department should advertise more about such policies they follow, Preventive checkups are although for well being of people, but even at nominal rates Apollo could generate huge revenue from it, hence Such policies and programs should be advertised by the Marketing Dept. The current age has gone Digital, hence creating social media impact and making presence marked on digital space is important Apollo to widen its range of service, people do travel to places to get better health treatments, hence this step should be taken.
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