In reference to the book, Who Says Elephants Can\'t Dance?.. A strategy may be v

Question

In reference to the book, Who Says Elephants Can't Dance?..

A strategy may be viewed as a logical plan that outlines the steps necessary to accomplish goals (Part II); a method to gain commitment from employees (Part III); a method to consolidate power, i.e. give more power and resources to those people/groups who already have power and resources (Part IV); and assure the public that the organization is legitimate (Part V). How did Gerstner do all these things? Talk about the circumstances under which each method is appropriate.

Explanation / Answer

A strategy may be viewed as a logical plan that outlines the steps necessary to accomplish goals (Part II);

As evident in the book Lou created a multi-pronged strategy which means that changing just one aspect of an enterprise (say Business model or employee culture or rightsizing etc) does not help to achieve the desired strategic goals (especially in cases of behemoth organizations).

Lou created a strategy in the form of a logical plans such as

a method to gain commitment from employees (Part III);

The strategy also served as a method to gain commitment from the employees in the form of

a method to consolidate power, i.e. give more power and resources to those people/groups who already have power and resources (Part IV);

There are few references to this such as

and assure the public that the organization is legitimate (Part V).

The strategy also had the following components to boost the organization’s image towards general masses, shareholders etc

How did Gerstner do all these things?

Mentioned above

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