Return to HBS case reprint, \"Southwest Airlines: In a Different World.\" The ca

Question

Return to HBS case reprint, "Southwest Airlines: In a Different World." The case study makes it clear that a significant shift in organizational strategy requires collaboration across multiple departments, or functions, within a business. Review the case and discuss how you think Southwest's plan to serve La Guardia would impact two primary business functions (e.g., marketing, operations, human resources, finance, accounting, and IT). Consider how coordinating efforts of the two functions to successfully serve La Guardia might affect management and decision making. How integral is collaboration among business functions to the success of Southwest's plan? Cite specifics from the case in your response.

Explanation / Answer

Brands have been using social media marketing to publicize their product lines and their brand. In a digitally growing world where people use Internet extensively for all purposes, it is a great idea to market the brand using social media. This will help the brand to connect to the audience and will give the brand exposure to the consumer world. Listed below are the things which are required to market a brand on social media:

1. Choosing the right networks: There are a lot of social media platforms available on Internet. It is important to choose the best suitable and popular social networking media to market the Brand. As Facebook, twitter and Instagram are the most famous social media sites, marketing Dreamz brand on those platforms would be helpful.

2. Creating a Brand Icon: The Logo and the tagline of the Brand should be designed in such a way to give a gist of what the Brand is selling. Creating a Brand specific page for Dreamz brand on popular social media platforms like Facebook and Instagram is a good way to reach a large audience.

3. Post regularly: Posting regularly on social media will help keeping the customers engaged and interested in the Brand. Posting the updates and the product lines of the Dreamz Brand would help in engaging the customers and if they like the posts being posted they would surely visit back the page and also suggest it other people.

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