Part ll: Refer to the figure below to examine the customer value proposition for

Question

Part ll: Refer to the figure below to examine the customer value proposition for each of the companies. Based on this comparison, provide suggestions for each company in terms of where to focus their efforts, and possibly where to divest their efforts, to sustain a competitive advantage over the others. amazon Copyright: Telecom Circle le Google Play 18 M Songs Mobile Me AmazonWeb Services Amazon MP3 20 M songs Amazon Maps iTunes 26 M son Xbox Music 30 M songs Bing Maps/Nokia(through UpNext it ps & Navigation le Ma Ma acquired last year Amazon Instant Video Amazon Store Currently on for Tab Apple Ma ideo Tunes Youtube Google Play Market Place App Store 900K Store 00K 160K ios MobileMe Android Windows Hotmail em Android Fork mail Gmail Mobiles, Tablets, PC, Mobiles, Tablets, PC, Mobiles, Tablets, PC, Camera, TV, Gaming Gaming Console Media Center 3 M (at Barnes & Nobel, not yet Music TV Tablets, eReaders available on MSMarket Leader with Ebooks 1.5 M S M arison Shopping ucts over 40% share merce Market Leader Amazon Advertising Platform iAD AdMob MS Advertisin Telecom Circle: http://www

Explanation / Answer

1 - Apple

Apple is one of the companies which sells a maximum number of the mobile phone as well manages the software. The iOS market and user are more willing to pay, where Apple has an advantage over others. Here Apple is the 2nd market leader in the songs markets with having 26M songs listed on iTunes, Apple should open this up for all platform users ( it has now with apple music). Plus it is behind on the Maps and Ebooks department, where it should invest and make more content available to the users. it should start an online store where it would allow the authorised 3rd party to sell accessories for its devices.Video services should allow the creator to add content like youtube, but with precheck by apple to keep the content quality. Rest all is working well for Apple.

2 - Google

Google is MArket leader in Search and drives usage, plus the video services are the best in the market. But Google lags behind in the audio music, where it should invest. Although it created Android a free platform, the app store still needs to be on par with the apple app store. The devices offered by Google are high end ( not taking 3rd party devices into account) it should develop a low price device, where it could reach masses. In many of the things on the list, Google is already a market leader.

3 -Microsoft

It needs to promote the Xbox music as it has 30 M songs listed on t, which is industry highest. plus the maps on MS need work and needs to be promoted as they are much behind Google maps. There is no e-commerce platform Microsoft could be built on to sell PC and windows product plus Xbox games and consoles. The Marketplace is much behind and needs major revamp to compete. It should develop a video platform where the gamers could post Xbox videos of gameplay.

4 - Amazon

It is the market leader in ebooks and e-commerce, it should invest more in promoting the customers of later about the video and music services. Plus it should invest more in developing its own devices ( which they have started Echo, Firestick) Which would increase more reach. Basically, Amazon already has reach, it just needs to develop good products and market it to the existing market

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