Based on the Business Management Case Study above,write an Introduction and Back

Question

Based on the Business Management Case Study above,write an Introduction and Background Overview of the Case. Spork Life: Dysfunction at the heart of Coca-Cola The new Coca-Cola beverage in the green packaging is a mashup between Coke and Diet Coke, with 35 per cent lower kilojoules. And like the spork (part spoon, part forkl) Coke Life is turning out to be one of those great inventions nobody really wanted Sales for the sort-of-healthy cola were reported at 7 million litres in five weeks, half as much as Vanilla Coke managed in the same period. Life represented just 2.5 per cent of total Coke sales in the month of June, after launching in April. Coca-Cola's Australian spokesperson claims they never meant Coke Life to be a big hit, that the "launch was very successful," and that the point of Coke Life is to introduce the plant sweetener Stevia to the local market For some reason though, Coca-Cola has been doing unusually heavy discounting of its whole product line in recent months to boost sales. In September Coke was briefly cheaper than Pepsi for the first time in years, according to a supermarket pricing survey Consumers seem mostly unimpressed by the new Coca Cola offering. For research purposes I went and bought a bottle of Coke Life at the milk bar. It actually tasted to me a lot like Coke, which is to say perfectly delicious. But people who like the taste are asking, is 35 per cent kilojoules cut enough? One Aussie even compared the slightly drab green of the new labels to the olive colour used on plain cigarette packaging so why did Coca-Cola the company that for so long had the best marketing in the entire history of the whole world launch such a fizzer? The answer is simple: Coca-Cola is not the golden child it once was. In America, sales of soft drinks have fallen for 10 straight years. While the company is stll seeing strong sales, a lot of growth is coming from the poorer parts of the world. The richest countries have Even school kids apparently prefer kale juice these days. become more health-conscious and moved on. The Coca-Cola Company is working very hard to cover for the decline of their once all- powerful beverage. This means experimenting. Remember when they launched those smaller cans priced at $2? That was part of the same strategy trying to find a format for Coke people would actually want to buy. The problem snuck up on them slowly, then all at once. While Coke had its eyes locked on fierce rival Pepsi, a funny thing happened in the beverage market. People started wanting drinks that did things. The rise of "functional beverages" is obvious if you stand in front of the drinks fridge. There are juices for health, Gatorade for sport, tea for calm, energy drinks for staying focused. Even iced coffee is sold on functionality now it picks you up, or stops you being so confused. Prepared by: Mdm. Zieyla

Explanation / Answer

Coco – Cola is a world famous beverage which was originally invented in 1886 as a functional drink by a man who became addicted to Opiates who was wounded in American Civil war. Coco cola became the most recognised brand in the world and operating in all most all the countries.

Coke has invented many things and own Mount Franklin, PowerAde, Mother energy drinks and Vitamin water. Even they have launched a part juice, milk product in China called pulpy super milky.

Even though Coca cola has been recognized worldwide, they had to invent a lot to stay strong in the market. The new coca cola came with new green packaging which is a mix of coke and Diet coke. Sales of coco cola has been reported as 7 million litres per week when compared to Vanilla coke at the same period. Coke started selling the product for cheaper since in the market when compared to Pepsi who is the competitor.

The company was still seeing a lot of sales and growth from all the parts of the world even though many countries started becoming health conscious and even school kids prefer Kale juice these days. However the sales of soft drink in America started falling down and dropped to 10% reduction.

Coco cola was working very hard to cover the decline of powerful beverage. They started experimenting many things and introduced small cans for $2. The problem started all of sudden while coke closed its eyes on rival Pepsi a funny thing happened in beverage market. The rise of functional beverages like juices for health, Gatorade for sport, tea for calm and energy drink to stay focussed.

Coke’s famous slogan “ Enjoy” took a sudden drift in the market and the company was named that having bad time

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