Chapter 8 Digital Marketing 1) Digital marketing combines all of the following e

Question

Chapter 8 Digital Marketing 1) Digital marketing combines all of the following except: A) e-commerce. B) mobile marketing. C) internet marketing. D) indirect marketing. 2) Digital marketing strategies used by brands today include all of the following except: A) direct response TV ads B) location-based advertising. C) content marketing. D) interactive marketing. 3) Digital marketing strategies used by brands today include all of the following except: A) behavioral targeting B) lifestyle marketing. C) blogs and newsletters. D) email marketing. 4) Companies use interactive marketing to accomplish all of the following objectives except: A) generate sales. B) enhance brand loyalty. C) build an email list. D) develop sponsorship programs.

Explanation / Answer

1) The correct answer is D.

Digital marketing is nothing but the marketing of products or services through digital media which include mobile marketing, content marketing, social media marketing,

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