assigned topies: The reading and assignments for the material below will be done
ID: 377484 • Letter: A
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assigned topies: The reading and assignments for the material below will be done in class. eens are spending money, what they Iike, and where they shop Author, "Marketers look to boost agility Responsveness' hrtps//www.mediapost.com Author, Tanya Gazdik "Wireless consumers craving clarity consistency" https://www.mediapost.com Author, Aaron Baar(publications/authorfazlaaron baar oshol "How will trust in online evolve over the next so years/ https//www.mediapost.com Author Philip Rosenstein(/publications/author,s859/Philip- rosenstein/o 304. B. MKTG 231 Signature Assignment F2017 Students are to submit electronically via Blackboard CONTENT ASSIGNMENT "signature Assignment- Expository Essay" Students will work individually to research and compose an Expository Essay on a selected topic. Students must follow the prescribed format. Students must conduct original research. Original research means that students must review at least two academic journal and not less than fire additional references (applied trade and or commercial/business press references). ethics has been around since the first business transaction. The Code of Hammurabl, created some 4,00o years ago, records that TOPIC: Business Mesopotamian rulers attempted to create fair pricing systems. Aristotle too discussed the vices and virtues of tradesmen and merchants. The Old Testament and the Jewish Talmud discuss the proper way to conduct business, and the New Testament and the Koran also discuss business ethics as related to poverty and wealth. Marketing ethics is a subset of business ethlcs and is defined as the systematic study of how moral standards are applied to marketing decisions. Marketing managers are charged with the responsibility of creating strategy tactics and policles that adhere to ethical and legal standards satisfy stakeholders and generate profit simultaneously. Effective marketing strategy must be based on ethical standards and thus the importance of studying the topic. Marketing ethics, including corporate social responsibility (CSR) and corporate social performance (CSP), is the topic for this semester's Expository Essay. More specifically, students will research and compose a 3-5 page paper on the topic of Reputation Management. The thesis statement for this course requirement is: "The advancement of the Internet and social media use has spawned the need for effective Reputation Management to protect established brands". Key words: Ethics, Reputation Management, Corporate Social ResponsiblityExplanation / Answer
the paper is discussed about the important of ethics in business, and the role of marketing ethics. why ethics are imporant, the history of ethics and their importance in business, how ancient people deals with it, and how the students should learn some lessons from it and so on. the paper wants to highlight the importance of marketing ethics in business and how they help the firm as a whole.
marketing people must satisfy all its stakeholders like customers, employees, society and environment. each stakeholder have some expectations from the firm and it is the firm which satisfy the expectations of the people. those firms which runs well, they only able to sustain in the market for a long time. it is highlighted the issues like marketing ethics, corporate social responsibility, and corporate performance management.
here it is about the importance of reputation building and management of a firm. there are many benefits to a firm if they maintain good reputation in the market. few of they are as follows:
It helps in building trust with your customers.
it creates trust and build trust among the customers which helps the firm to become more stronger in the market
imacts on brand name and increasing brand visibility by performing various tasks
it helps to get good name and fame in the minds of customers and it helps to create a positive brand image for a company.
it reelect on customer community and helps in spreading positive word of mouth among the customers
by doing this, a firm will establish a way or patter to find out the buyer’s persona, it is good to know what people expect from your company
the same will helps in optimizing cost as it acts as a network to communicate with your customers.
the reputation and brand management helps in resolving problems/complaints effectively.
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