You are the CEO of a European auto maker group (Audi) that is planning to launch

Question

You are the CEO of a European auto maker group (Audi) that is planning to launch a subsidiary in Detroit Michigan (USA). The size of the European company is the equivalent of a fortune 500 company in the USA. You are asked to research the market and international management issues, including finding detailed data. You should consider the broad auto industry in the USA but you will also be asked to find detailed information about the major companies that operate in that industry.

Major competitors and their market share?

Explanation / Answer

Market share of major auto companies in the U.S.

1. General Motors -18.6

2. Ford Motor company-14.7

3. Toyota Motor Corporation-13.9

4. FCA / Chrysler-11.4

5. Nissan / Mitsubishi-9.6

6.Honda Motor Company-9.4

7. Hyundai/ Kia - 7.4

8. Subaru - 4

9. Volkswagen-3.9

10. Daimler- 2.3

( All values are in percentage)

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