E-COMMERCE QUESTION - Visit an eCommerce Web site of your choice and create an I
ID: 3777878 • Letter: E
Question
E-COMMERCE QUESTION -
Visit an eCommerce Web site of your choice and create an Internet marketing plan for it that includes each of the following:
Advertising networks and Ad exchanges
Permission marketing
Affiliate marketing
Viral marketing
Blog marketing
Social network marketing
Format the plan as a "Report" that you might submit to a supervisor. Explain any technical terms used, describe in detail how each area plays a role in the overall marketing plan, and provide support for the choices, including the citation of any sources used in developing the marketing plan
Explanation / Answer
The best example of an e-commerce website that Amazon or ClickBank.com.
The following report Shows that How to Market Any product online.
1.Advertising networks and Ad Exchanges:
In this type of marketing the product which you are selling online to be advertised on various websites that are most frequntly visited by the people or the most traffic hitting websites.
You can design a template for the current product and make it as an adveritisement boards so that it can be published on the various websites.
The most popular way to advertise the product is using the social media websites like facebook,twitter and youtube.
2.Permission Marketing
Permisson Marketing allows consumers to choose whether or not to be subjected to markting.
It is very cost efficient and employs low cost online tools,This can be marketed to only those customers who shows interest in buying your product online.
As a targetted sale it leads to benifits of your sales of the product.
3.Affiliate Marketing
Affiliate Marketing is another type of marketing technique where you can have different people as Affiliates to market your product online.
The best websites for affiliate marketing are Amazon and clickBank.
As an affiliate, one will be promoting the product on their webiste or blogs or on any website that can lead to sale of your product.
4.Viral Marketing
Viral Marketing is the technique that is used to market your product through social media website to increase the brand value of the product.
You can have many platforms to market your product like facebook and youtube.
The product can be promoted by sending messages to the traffic that hits your promotion link and as well as through many messaging services.
The Viral marketing technique helps in improving the efficiency of the sales and promotion of your product.
5.Blog Marketing.
Blog marketing is a technique where you can find your product promotion links in various blogs and the product can be promoted as an advertisement in a particular blog.
There are several blogs available online where we can post our product details on the site and get them sold through our link.
You can also have your own blog so that you can maket it by yourself.
6.Social Network Marketing
As explained earlier, It is similar to many other marketing techniques where you will promote your product online through social media networks.
It depends on the network that follows you on a particular media platform.
Network is directlly proportional to sales in this case.
As your network grows then you will have increased chances of selling your product online.
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.