Create a minimum of 1,050-word report covering the following: Describe the apple

Question

Create a minimum of 1,050-word report covering the following: Describe the apple organization, who are they, what industry they operate in, their mission and values, as well as what makes them different from other organizations. Explain your new and unique apple 3 printer product/service and include packaging, labeling, and warranty if applicable. How will this add value and differentiate the brand and product from the competition, while encouraging the target market to buy? Identify your target market and what segmentation criteria you use to identify it. Prepare a SWOTT analysis. Identify and describe the top three real business industry competitors for your company and how your company's brand is positioned in comparison. Cite a minimum of three peer-reviewed sources. One must come from the course textbook or videos and one from the University Library.

Explanation / Answer

APPLE: Apple is an American Multi national organisation which designs, develops and sells consumer electronics, computer software and hardware products.It was founded in 1976 by Steve Jobs, Steve Wozniak and ronald Wayne.Its headquaters is in California.

Apple Products: iphone, iPad, Macintosh, iPod, Apple watch, Apple TV, iOS, Keynote, iPad Mini, Mac and so on.

Industry it operates: Apple works on software and hardware industry.

Apple's Mission: Apple's current mission statement is ,"Apple designs Macs, the best personal computers in the world, along with OSX, iLife,iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store.

Apple's Value: Apple values are the qualities, customs, standards and principles that the company believes will help it and its employees succeed. They are the basis for what we do and how we do it.We offer superior products that fill real needs and provide lasting value.

Apple's Uniqueness:

Apple printer: Apple works on a printing multicolour 3D objects make sense on a smaller scale for people and small businesses.The main aim of the 3D printer is to apply in industries and encourage more for household use to make the object more versatile and useful to the consumer.The printer works with iOS, Mac or windows machine via an app,and also supports Airprint to work from any place on iOS that can print.

Packaging: Apple may have its own team in designing and packaging the Apple products.

Labeling: Apple's distinctive design language is integral to product appeal and it strives to keep surfaces as free of artefacts as possible. The company wants to provide the product details that are required as part of the software of the device or on the packaging.

Warranty: Apple one - year warranty provides rights by consumer law, including but not limited to those relating to non - conforming goods.

Uniqueness to buy the product:

Quality design

Diverse range of products

Ecosystem

Target Market: Teenagers and mostly adults with the age between 20 and 40. Students and offices.

Segmentation: High earners, male and female, professionals , students and executives.

SWOT:

Strengths - Large number of loyal customers,Known for constant innovation in products and technology,Great leadership, New product lines.

Weakness - less presence in B2B market, Apple ecosystem is more rigid.

Oppurtunities - strategic Alliances and innovations in technology,increasing demand of online products.

Threads - Huge threat from competitors who are in mode of constant innovation.

Competitors: Dell, HP, Samsung

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