(Include explainations please) 3) How has the Internet most likely affected dire
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Question
(Include explainations please)
3) How has the Internet most likely affected direct and digital marketing?
A) The time taken by marketers to reach customer segments has increased.
B) The role of technology has become less intense.
C) The expenditures on direct and digital marketing have increased.
D) The growth of digital sales has seen a significant downturn. E) The number of mass marketing forms has expanded.
4) In which of the following cases is a firm employing omni-channel retailing?
A) E-tailers such as Hammon.com market their products through a strong online presence.
B) Wingate Retail sells its products through e-tailers and hundreds of physical superstores.
C) Russel Stores' sales operations are based on heavy outbound telephone marketing.
D) Lues Wholesalers markets its products to retailers through personal selling.
E) Local convenience stores promote products through word-of-mouth marketing.
Explanation / Answer
3.C.The expenditures on direct and digital marketing have increased.
- Communicating through Internet is called as direct and digital marketing
- it can be through websites , email, social medias etc.
- Since, this has become a popular mode of communication now, organisations are concentrating to promote their products through these social websites
- Hence a separate budget is been formed and cost is allocated for this purpose which increases the expenditure
2. B.Wingate Retail sells its products through e-tailers and hundreds of physical superstores.
- Omni channel retail means different channel are used for marketing products
- It includes direct selling through stores or through internet or through telephone
- In this case Wingate Retail sells its products through both e-tailers and hundreds of physical superstores and hence fall under Omni channel retailing
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