.11 Sprint 2:13 PM @ * 59%-D. Discussion 15 10 points maximum score Grading Rubr
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Question
.11 Sprint 2:13 PM @ * 59%-D. Discussion 15 10 points maximum score Grading Rubric Tap for more detail Instructions: Student will read question or prompt completely. When you see the term discuss, you should think describe or explain your point of view and provide supporting evidence. You are to complete each assignment utilizing complete sentences in paragraph format. You will provide a response or follow the directions of the prompt. Then you will reply to at least two of their peers. Question/prompt: Explain how the other four Ps of the marketing mix can affect the sport product. Show Less . Start ThreadExplanation / Answer
Sport industry is a highly competitive and rapidly growing industry. It has been growing very fast in different regions across the globe. Sport industry is one of the major consumer of large number of goods related to the diverse fields as well as field structures.
Marketing mix for sports product are as follows
Product
Product itself is very necessary in sports industry. High quality products are usually sold at high prices and mostly chosen by professional athletes as well as high class customers. Medium quality products and products made for the society are used by the general consumers those who don't have larger spending power.
Sales of the product also vary from region to region. And directly depends on the related need of the society for the specific product. Some products are directly sold into the societies and have specific revenue generation as they are basically needed for most of the time. Just like the balls are sold and they are in need for most of the Seasons.
Place
Sales of the product also depends on the place. If the product is built for professional used and it will be selling in the area where professional atheletic or sport is done. For consumer sport goods it is necessary that the specific promotional strategy should be applied. As most of the products are sold in the society with the help of these promotional Strategies and the brand name. Place is very essential to decide the selling point of your product. By looking into the customer segmentation and the price pain capabilities of a customer should also be kept in mind while deciding the place for your product to be sold.
Price
Defining a price for a sports product is a very essential factor which decide the overall sales of the specific product. By defining a market related price with the help of proper surveys as well as different measurement methods with which the specific paying capacity of the customer are measured. This price definition creates a big difference in overall sales of the product and usually decided as per the market segment and the competition being faced. Aggressive pricing towards the competition also gives direct benefit to the company to manage a better term.
Promotion
Promotional strategies are used to promote the product inside the market. Promotional strategies should reflect the motive behind the product as well as it should also be influencing the customer to buy the product. By having different promotional platforms a company can easily increase its over level of implementation towards the society and with proper research overall level of sales can be widely increased.
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