Starbucks: The enclosed is the Strategy Definition for Starbucks. ( 1-2 pages ro

Question

Starbucks: The enclosed is the Strategy Definition for Starbucks. ( 1-2 pages rought draft) Using one of the cases studies in the text or one identifed by the team on its own, prepare a report addressing the following key sections: Strategy identification: What was the strategy used in the case? What problem or opportunity was being addressed in the case? Evaluation: How well do you think the strategy was proposed and/or executed? Recommendations: What improvements could you offer as an IT leader managing the strategy for the situation covered by the case? Consider time, cost, human capital, and the current IT status within the organization. Maintenance and tracking: How would you specifically maintain the plan through the duration covered by the time span, and how would you specifically track progress made by the efforts within the strategic plan? Strategy identification: What was the strategy used in the case? What problem or opportunity was being addressed in the case? Evaluation: How well do you think the strategy was proposed and/or executed? Recommendations: What improvements could you offer as an IT leader managing the strategy for the situation covered by the case? Consider time, cost, human capital, and the current IT status within the organization. Maintenance and tracking: How would you specifically maintain the plan through the duration covered by the time span, and how would you specifically track progress made by the efforts within the strategic plan?

Explanation / Answer

Strategy: Growth strategy of Starbucks is to have more revenue with lower costs.

Problem: In order to do so Starbucks has closed 900 stores and eliminated 34,000 jobs.

Opportunity: Starbucks is refocusing on some of the areas that decrease risk and up front investment. This includes expanding foreign stores, with aid of partnerships that share risk and costs, selling VIA instant coffee and other products in retail and convenience stores, and reinvigorating the Seattle’s Best Brand coffee.

Evaluation: The strategy was proposed after following a defined process of analysis and drawing inference as all the study and their result is also included in the proposal.

Recommendation: As Starbucks is cutting down jobs, they can implement self ordering interactive screens where users can place their order.

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