Question 1: Global PR Do you believe that public relations has the power to infl

Question

Question 1: Global PR

Do you believe that public relations has the power to influence worldwide issues such as war, terrorism, or global warming? Or is the world too complicated and too diverse for the PR practices from our textbook to have any impact? Give an example of an international issue in which a well-funded and well-planned PR campaign might make an impact.

Question 2: Planning a Speech

You have recently gained knowledge about various facets of Integrated Marketing Communications. As a result, you have been asked to give a speech to a large audience of people who work in your industry. What information would you want to know in order to plan your speech? What would you want to know about the audience, the setting, the purpose, and so on? Why would these facts help you to prepare your speech? Then give an example of a speech that someone in your industry or your company might have to give.

Explanation / Answer

(1) Global Public Relations (PR):

Let's take an example of Global Warming. WISE 2017 is the World Initiative to Save Environment.

(2) Planning a speech:

Information that I want to know in order to plan my speech to a large audience of people in my industry is as follows:

An outline is recommended for speeches as it has the following advantages...

An example of Speech outline covers the following:

An example of a speech that my CEO of the organization delivered in my organization addressing 2018 organization plan on delivering the customer expectations.

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