1.In extra-credit part four and the analyses conducted for the information found

Question

1.In extra-credit part four and the analyses conducted for the information foundation portion of the marketing plan, it was established that Burt's Bee's products were in the maturity stage of the live cycle and they were consider specialty goods for one segment and heterogeneous shopping for the other. Which of the following tactical actions would be appropriate for the product mix decision?

Question 1 options:

A)

Offer Quality Basic Product

B)

Extend Features

C)

Diversity Line/Mix

D)

Weed out Weak products

2.In extra-credit part four and the analyses conducted for the information foundation portion of the marketing plan, it was established that Burt's Bee's products were in the maturity stage of the live cycle and they were consider specialty goods for one segment and heterogeneous shopping for the other. Which of the following tactical actions would be appropriate for the promotion/communication mix decision?

Question 2 options:

A)

Build Awareness / Trial

B)

Build Interest

C)

Differentiate / Reinforce

D)

Reduce-Use Reminder

E)

Reduce sales promotion

F)

Use Heavy Sales Promotion

G)

Use sales promotion to encourage switching

H)

Use Minimal Levels of sales promotion

3.In extra-credit part four and the analyses conducted for the information foundation portion of the marketing plan, it was established that Burt's Bee's products were in the maturity stage of the live cycle and they were consider specialty goods for one segment and heterogeneous shopping for the other. Which of the following tactical actions would be appropriate for the price mix decision?

Question 3 options:

A)

Use Skimming price strategy

B)

Use premium pricing tactic

C)

Use competitive pricing

D)

Use discount pricing

4.In extra-credit part four and the analyses conducted for the information foundation portion of the marketing plan, it was established that Burt's Bee's products were in the maturity stage of the live cycle and they were consider specialty goods for one segment and heterogeneous shopping for the other. Which of the following tactical actions would be appropriate for the price mix decision?

Question 4 options:

A)

Continue to use direct channel structure exclusively

B)

Use indirect channel structure exclusively

C)

Use a dual channel structure consisting of direct and indirect

A)

Offer Quality Basic Product

B)

Extend Features

C)

Diversity Line/Mix

D)

Weed out Weak products

Explanation / Answer

1. B Extend features - It will enable the customers looking for speciality and different products to suit their specific needs in a much better way.

2.C Differentiation and reinforcement will make the product more specific to the needs of the customers and act as an appropriate offering to the target group.

3.B Premium pricing tactics are suitable for speciality and target specific products, for which few needy person will be required to pay the premium.

4 C The company needs to use a dual channel structure, both direct and indirect to reach the target audience effectively.

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