Campbell Uses Technology to Reach out to the Younger Generation Soup. Canned sou
ID: 3787756 • Letter: C
Question
Campbell Uses Technology to Reach out to the Younger Generation Soup. Canned soup. It's been around for ages. What could be said about it that hasn't been said? What could be done to improve soup that hasn't already been done probably when your grandparents were in school? Soup companies still find room for improvement. Your grandparents may not have cared about using less salt, but you do. Other opportunities for improvement, however, may not involve the product itself but the business processes used to produce and distribute it. Information systems can do a great deal to improve business processes. The challenge a company faces today is to find those opportunities for improvement. These opportunities are not in the same places that senior managers looked for them a decade or two ago Joseph Spagnoletti, senior vice president and CIO of Campbell's Soup, is the person who must figure out how to improve business processes at Campbell's. His challenge is to find opportunities for improvement and take advantage of them. Spagnoletti needs to select the most effective software applications for managing basic business processes, such as maintaining the quality of products, fulfilling orders, and shipping "The goal is to get the best outcome, for the lowest cost at the fastest speed, with the least amount of risk," says Spagnoletti. To achieve this goal, Campbell's CIO turned to cloud services that allow companies to spend le on buying and maintaining hardware. In 2013, he cutthe amount of money he was spending to maintain the company's back-office hardware and software by 80 percent. Back-office software consists of the applications, such as accounting and inventory management, that do not interface with the customers. He invested these funds in consumers and innovation.Explanation / Answer
Dear Student,
Here are the answers..
Answer:a
The company is already using the Cloud Services Information System that allow companies less on buying and maintaining hardwares.
Answer:b The following are the main reasons that compnay is adopting an Information System...
1: To get best outcome: Adopting an Information System can improve business process and give best outcome.
2: To reduce cost: Information System plays an important role in reducing the company cost by minimizing the time and resources required.
3: To enhance speed: It also fasted the speed by using cutting edge technologies.
4: To minimize the risk: An Information System also minimize the risk by securing the compnies database and providing the security.
Answer:c: As mention in the article, crowdsourcing tools is an example of Enterprise Information System that can assist the company in achieving their organiztional goals.
Crowdsourcing tools make use of contributions from large group of people who are accessed through social media and Web and Mobile technologies. These tools are used to conduct online surveys, polling, data collections which boost the companies business. So these new informatin systems are helping and contributing in company's success.
Answer-d: For successful implementation of the new Information System many organiztion changes are required which are as following....
1: The company has to conduct online surveys, polling to know the customer requirement.
2: The company has to develop the the new tools by organizing contest and programs to boost thier business.
3: By introducing new types of recipies and new varities of products etc.
Answer:e: The two factors Threat of new entrants and Industry rivalry of Porter's five competitive forces are applicable in the case study.
Sustainable comptitive advantage through innovation is the strategy of the company in the case study which will boost the business of the company.
Note: For deep understanding of the Answer: E, please study about Porter's five competitive forces.
Kindly Check and Verify Thanks..!!!
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