Chapter 15 (Nine questions) USE THIS TEXT BOOK SChiffman, Wisenblit , Consumer B

Question

Chapter 15 (Nine questions)

USE THIS TEXT BOOK

SChiffman, Wisenblit , Consumer Behavior , 11th ed. , Pearson , ISBN 9780132544368 (Required)

1. What is societal marketing? Give an example

2. What is exploitive marketing? Give an example

3. What are the concerns with advertising to children?

4. What is covert marketing? Is it legal? Is it ethical?

5. What is product placement? Is it legal? Is it ethical?

6. What is deceptive advertising? Provide an example

7. What is the role of FTC in controlling false and misleadin g advertising

8. Summarize the legal environment regarding consumer privacy

9. Explain and provide example for a cause related marketing   

Explanation / Answer

Societal marketing means when the company market the products keeping in consideration the well being of society as whole rather than only profiting itself or consumer. It puts human welfare on top. The company emphasizes social consciousness in their marketing plan.

For an example- Videocon redesigned their logo and putted green to spread a message that the products of Videocon is manufactured keeping in care of nature and it do not harm it.

Here are some advantages-

I will feel glad to answer you other questions. As per Chegg policy pl ask them separately

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