1. iPhone or iPod users can use special software that enables them to browse thr
ID: 379203 • Letter: 1
Question
1. iPhone or iPod users can use special software that enables them to browse through products offered by Amazon.com and other large retailers, take pictures of products they see in stores or outside and transmit them to Amazon.com so Amazon can give them recommendations, and purchase the products from Amazon.com. True or False
2. Marketers should observe differences in language and meaning, differences in market segmentation opportunities, and differences in consumption patterns, among others, when they conduct cross-cultural analysis. True or False
Explanation / Answer
1. iPhone or iPod users can use special software that enables them to browse through products offered by Amazon.com and other large retailers, take pictures of products they see in stores or outside and transmit them to Amazon.com so Amazon can give them recommendations, and purchase the products from Amazon.com.
True
Streaming and downloading various TV shows or movies from Amazon.com, especially from Amazon Prime, is now possible as iPhone and iPod. Moreover, iPhone and iPod have enhanced their features by with a joint venture between iPhone and Amazon.com thereby having specially dedicated software feature to support the browsing of products they see in stores or outside.
2. Marketers should observe differences in language and meaning, differences in market segmentation opportunities, and differences in consumption patterns, among others, when they conduct cross-cultural analysis.
True
Marketers need to be cautious about the primary research issues that deal with the above differences when it comes to the conduction of cross-cultural analysis because making a product appealed globally, requires the product to be extremely versatile in nature such that it is easily accepted in the various culture. Therefore, the differences in language, meaning, segmentations and consumption patterns, etc., in each culture, must be observed well by the marketers.
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