Question 1 (1 point) When does a negotiation begin? Question 1 options: When all

Question

Question 1 (1 point)

When does a negotiation begin?

Question 1 options:

When all parties are present and ready to negotiate.

When the first 'NO' is stated.

c. When someone says, "I am ready to negotiate."

After the agenda is presented.

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Question 2 (1 point)

True or False. 3+ing is a great technique in negotiating because it validates the other persons answer.

Question 2 options:

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Question 11 (1 point)

True or False. Perfectionism is very objective and all marketers should strive for perfect.

Question 11 options:

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Question 15 (1 point)

True or False. Marketing and Sales are typically separate functions within a company and best practices are to keep the marketing people focusing on marketing while the sales people focus on sales. No need for the two functions to communicate.

Question 15 options:

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Question 17 (1 point)

True or False. An easy way to test your marketing materials is to give someone, who is unaware of your company, your marketing materials and ask if they understand what you are selling, including the benefits, terms, etc.

Question 17 options:

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Question 18 (1 point)

When taking over and creating a new sales and marketing plan, often a good strategy is to create some quick wins (capture the low hanging fruit), select the item below that best illustrates going after the low hanging fruit in a new campaign.

Question 18 options:

Look at your current customers and identify low-cost/up-sell and cross-sell opportunities.

Target the companies your competitors are currently working with, you can usually find this information on your competitor’s website.

Pick a new industry to target that the company has not worked with in the past.

Invite all the past customers to the business for an open house to reintroduce the company. Make sure good food and beverages are available.

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Question 19 (1 point)

Which statement is not true regarding how to financially grow your business?

Question 19 options:

You can grow by increasing the number of customers you have.

You can grow by increasing the average transaction size.

You can grow by increasing the frequency of purchase.

You can grow by increasing the number of people in the company.

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Question 22 (1 point)

Which statement about a SWOT analysis is true?

Question 22 options:

Strengths and Weaknesses are external; Opportunities and Threats are internal.

Strengths and Opportunities are internal; Weaknesses and Threats are external.

Strengths and Weaknesses are internal; Opportunities and Threats are external.

Strengths and Opportunities are external; Weaknesses and Threats are internal.

Question 23 (1 point)

Strengths within a SWOT analysis might include:

Question 23 options:

Expertise, financial security, reputation in the marketplace

List of competitors, resources your company does not have

A new market to target, market trends

Upcoming tradeshows, advertising metrics

Question 24 (1 point)

True or False. Every B2B sales process is the same.

Question 24 options:

Question 25 (1 point)

True of False. Content can have an impact on the buyer’s decision to purchase from the vendor.

Question 25 options:

Question 28 (1 point)

True or False. Regarding pricing strategy, businesses must accept the market price for a commodity item.

Question 28 options:

Question 29 (1 point)

True or False. Marketing doesn’t work when you want to be all things to all people.

Question 29 options:

A)

When all parties are present and ready to negotiate.

B)

When the first 'NO' is stated.

C)

c. When someone says, "I am ready to negotiate."

D)

After the agenda is presented.

Explanation / Answer

I am alloed to answer 4 , please repost the others.

1 D As after the agenda, each party decides the best for them and want to claim it through negotiations 2 FALSE As it only gives biases people might have, it indicates the direction but not the clear answers 11 FALSE As it is very subjective in nature 15 FALSE They might be treated separate but they are fully interlinked and need to communicate or function together 17 TRUE This givs an ubiased view and report the accuracy, but on many occasion marketin material is targeted towards the existing client who are more informed than the non customers

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