Personal Capital (https://www.personalcapital.com) targets the investment mid-ra

Question

Personal Capital (https://www.personalcapital.com) targets the investment mid-range — this includes primarily investors with a net worth of between $25,000 and $2 million in liquid assets.

It’s really two services in one. The free portion allows you to manage your personal finances all in one place. Somewhat similar to the Mint.com, but has much more investment reporting.

The platform offers a holistic view of your finances, giving you access to all of your finances on a single site. Personal Capital refers to this as the “360° View of Your Financial Life.”

Unlike Wealthfront, Personal Capital also offers an integrated investment portfolio. They will be able to take your various investment accounts — including retirement accounts — import them into the site, and give you the broadest possible view of your overall portfolio. This part of their service is free for anyone to use, and in itself is a reason to signup.

Write a product strategy and pricing strategy for the company "Personal Capital" and follow the below defined business activities, please wite 1-2 page.

Person/Department Required Budget Responsible Tactical Activities Product Activities IT, Marketing Communications Decrease minimum account value for Advisory services down to $10,000 Minimal Build digital marketing T tool for Insurance needs analysis IT, Engineering, Advisory Services Sales, Legal, Marketing Estimated $250,000 in IT Development Pricing Activities Run promotional pricing IT, Marketing campaign % on for 12 months on Communications, Sales, all New Clients accounts Advisory Services, Legal, Finance $100,000

Explanation / Answer

Let the average number of transactions by all investors be x

25000 + 40x = 120x

x = 312.5

Hence,

For Free Trade Account

Annual Maintenance Fee = $ 25,000

Number of free transactions = 312.5

Price for each transaction in excess of the number of "free" transactions: $ 40

"Free Service" Account:

Price per transaction: $ 120

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