Typically, the appropriate metrics to measure email marketing campaigns include
ID: 379814 • Letter: T
Question
Typically, the appropriate metrics to measure email marketing campaigns include the following, except
open rate
list churn
average order value
pageviews
Email click-through rates can be improved by
offering free shipping on the landing page
improving the subject line of the email
using stronger calls to action and good images in the email
providing time-limited offers on the landing page
The percentage of individuals who click on an email then visit the
open rate
list churn
average order value
pageviews
Explanation / Answer
Ans.1) Success and failures of Email marketing campaign is always measured by the open rate of the emails. It shows that what percentage of customers have actually opened the email and clicked on the subject line to open the email content. So option A is correct. Page views is to measure the traffic on a webpage, average order value is not related to email campaign directly so all other options are incorrect.
Ans.2) Option C is the correct answer in which good images and stronger calls to action can be used to make the user click after opening the email. Improving the subject line will only ensure better open rate. Also, time limited offers and free shipping are not sustainable and valid solutions. Hence option C is the answer.
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