MKT 300 Answer each question as thoroughly as you can (but be to the point). -Ex

Question

MKT 300

Answer each question as thoroughly as you can (but be to the point).

-Explain how wholesalers have been able to use technology to cut costs.

-Explain the marketing decisions faced by wholesalers.

-Discuss the advantages and disadvantages of advertising.

-What is personal selling? What are the advantages and disadvantages of a firm using personal selling to promote a product or service?

-Public relations specialists use several tools. Identify three of these tools and describe how they can help a company communicate with the public.

-Describe public relations and any three of its main functions.

-Briefly explain the major sales promotion tools.

-How can sales promotion be accomplished through samples?

-Internet marketing practices have raised a number of ethical and legal questions. Why is invasion of privacy perhaps the number one online marketing concern?

-How has the implementation of the National Do Not Call Registry changed telephone marketing?

-Discuss the four evolving company orientations. Which orientation is considered most successful and why?

-What is the primary focus of a customer-centered company?

-What might drive a company to create international divisions or subsidiaries? Discuss the three ways these divisions can be organized.

-Identify the three major ways a company can manage its international marketing.

-Compare and contrast the two common principles that can be used to guide companies and marketing managers on issues of ethics and social responsibility.

-How is the societal marketing concept related to marketing ethics?

Explanation / Answer

Measures available for cost cutting - Technology is application of engineering and science for practical purpose. By using architecture proper utilization of available space, and by using ergonomics helps the moment of material which helps to conserves energy. It is possible to increase shelf life of product by using proper packaging & use of logistics .Use of information data for analysis and estimation of inventory. Thus overestimation or underestimation can check at earlier stage.If advanced technological resources get use to its full capacity it result in cost cuttings.

Marketing decision faced by wholesaler - wholesaler is medal man between distributor & retailer, and has to maintain buffer stock to maintain demand & supply. wholesaler has to maintain business relation with retailer as forward link , and with distributor as backward link. Chain of wear houses for finish good as well raw material are placed according to convenient of business. These wear house owner ship may be of company it self or it may be according to franchising mode. If privet third party get involve then it become his responsibility, to estimate quantity of goods require in next few days & available capacity of his warehouse. If wear house is engage in raw material supply for company then, the design of wear house must be according to requirement of company. where as wear house is engage in finish good supply ten it must maintain buffer stock to fulfill above average demands of customers. Thus maintain proper load at wear house is prime responsibility of warehouse owner.

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Advantages & Disadvantages of advertising -

Advantages

Advertising helps to promote goods from resource to end user.

Advertising helps to understand utility of particular product

Advertising is educating customer about freedom of choose is available that is alternant option is available which is mere cost effective and time saving.

Advertising increase sale and expand market.

Disadvantages of advertising-

Advertising may increase to cost of product

Advertising require time & skill manpower

Advertising help to attract interest of tanager & and engage them in non productive activity.

Personal sailing advantages & disadvantages- when sailer persuade buyer to purchase by personal meet & engaging his time. Main advantage sailer clear doubt if any from customer & develop personal relation for organization with that customer. It helps customer to deliver goods at door stapes and time saving for customer. Major dis advantage customer may consume lot of time. skill manpower need to execute a call. Responses from cold call is too boarding for sales person.

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