1. Problem Statement - -- The problem being addressed. 2. Challenges & Opportuni

Question

1.    Problem Statement --- The problem being addressed.

2.    Challenges & Opportunities --- Background information on the problem.

3.    Business Solution --- How management responded to the problem.

4.    Lessons Learned/Business Case --- The results from the case that may provide learning points for use by others including economic justifications.

5.    Why I Care --- Your conclusions for the impact on the Team Project.

6.    References --- A minimum of six sources with at least three scholarly references in addition to the    course textbook using APA format

What case study should be about:

Please research and evaluate three EIMS software application packages for Collaborative Marketing for each of the three key marketing management functions: Marketing Planning, Campaign Management, and Customer Analytics. Each must be capable of being deployed via Cloud Computing and facilitate the intended uses in terms of their functionality and scope suitable for digital business implementation.

Write the case study analysis to include a “test drive” description with sufficient detail for potential software package source selection. Also incorporate the Customer Experience Management lifecycle, as well as implementation of an Ecosystem Marketing Hub that facilitates the management of an interactive marketing value chain via sharing data between trading partners in the business ecosystem

Explanation / Answer

collaborative marketing is the process of sharing resources to increase the brand influence.when some companies have common goals and target market they can come together to create an influence which would be much more if they have operated as a single entity..internet will make this process more easier.collaborative marketing is emerging as customers are contributing their expertise ,time and resources in marketing exchanges in scocial media.collaborative marketing requires companies to think about collaborating customers.if a company wants to launch a new product, they can have their potential customers register online and sample the new ideas or products. Communities may be created online to discuss the new initiative or product and give honest feedback. This allows the potential customer to be more open and honest.

when buying a collaboration software the companies should make sure it is open and flexible.it should connect with other tools that you are using for effective flow of information.trialing the software is very quick and easy to set up; you typically just need a user account and a browser or a simple app download.real users should be involved for the trial.the success of software depends on average user adoption.now we furthur progress our study to three software application packages:

NEUSTAR is effective in the ability to offer an analyze the largest and most up to date consumer data set.Powered by Neustar’s Authoritative Identity, PlatformOne provides a single, unbiased, and accurate view of customers and prospects to improve conversion rates, optimize spend, and ultimately increase sales.Neustar’s PlatformOne offers data onboarding, marketing analytics and segmentation, targeting, media intelligence (measurement and adjustment of campaign in flight), lead intelligence, customer interaction management, cross-device connectivity and back end attribution.

ROCKET FUEL include master audience profile,data management and integration and intelligent orchetsration.its multichannel approach includes both earned and paid media accesible through real time decisioning engine integrated within the marketing platform.because of this it has a distinctive advantage against the competitors.it also incorporates media buying.The customers can leverage the combined force of a market-leading data management platform and multi-channel decisioning engine, as well as seamlessly plug it into another preferred system.

igniteone tool provide a clear view of your customers to deliver the right message at the right time at the right cost,it has fully integrated cross channel attribution,precision targeting support one to one marketing.flexible dashboards allow you to tailor the views across your marketing landscape,

customer experience management lifecycle are the steps a customer goes through when considering,purchasing,using and maintaining loyality to the product.the steps are reach,acquisition,conversion,retention and loyality.Since businesses are becoming digital and customers are using mobile and online to buy, retailers have to be able to keep up and create the same experience that customers receive in store but with the efficiency of the internet. They have to be able to teach their customers, please individuals without being to specific, and keep up with constant change.

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