. NETFLIX QUESTIONS 4. Please explain which pricing option is recommended from t
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NETFLIX QUESTIONS 4. Please explain which pricing option is recommended from the three options in Q1-Q3 (5 Points). 5. The recent environment for streaming and film making is becoming more challenging for Netflix. In particular, Disney, Apple and Amazon are formidable challengers while Kevin Spacey and Hollywood have caused Netflix to alter their content development plans for the future. Please discuss how Netflix can utilize marketing strategy to ensure extended brand success as Netflix combats these challenges (25 Points) Positioning Product/Service Offerings NETFLIX Connect to Netflix using your favorite devices - Pricing Promotion (Communication) Place (Distribution/Logistics) new stories Discove new stories. NETFLXExplanation / Answer
Position : First decide the target customer group very clearly, then only create a product and its advertisements keeping the behavioural aspects of that particular group in mind
Product : It should be simple and easy to use. Not much of the customers time should go in learning the new process. Provide good after sales to retain the cutsomers
Pricing : It should be equivalent to the competitirs price, as lower price will give you an image of low quality product while high price will snatch away the customers
Promotion : Use right kind of channels, which are appropriate from perspective of your target group
Place : Widen the delievery channels, such that it right product reaches at right place at right time.
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