*Marketing major 16. Exporting is considered as essentially a developmental proc
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Question
*Marketing major
16. Exporting is considered as essentially a developmental process. What are the stages in which this process can be divided?
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17. Nike provides technical specifications to a subcontractor or local manufacturer for its products. What is this arrangement called and what are its major benefits and drawbacks?
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18. Companies like Anheuser-Busch, Corning Glass, and GM have learned a lot by using joint venture as a mode of entry into a foreign market. Some of their experiences are not very positive. What are the disadvantages of joint venturing?
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19. Maslow's hierarchy of needs provide a useful framework for understanding how and why local products and brands can be extended beyond home-country borders. How can Maslow's needs hierarchy be used in global marketing?
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20. Laws and regulations in different countries frequently lead to obligatory design. Giving examples, show how this can have an impact in global marketing.
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Explanation / Answer
16. Process can be divided in to 4 stages: indentifiable stage, incremental process, behaviour of inventory and reactive/passive attitude.
17. Contract manufacturing. Advantages are that the company can focus on it core competencies of design innovation and marketing while outsourcing manufacturing. Limited financial and managerial hassles. Cheap availability of labor and resources thus reducing cost. Additional capacity can be easily added. Disadvantages is that there are risks of quality issues and delayed production schedules.
18. Disadvantages of joint venture are that the liabilities increase to a greater extent. There are conflict of interest and control sharing.
19. Marketing people need to appeal to the 5 motivational factors in the Maslow's hierarchy. They need to appeal to the customers level and they can sell their product.
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