All businesses of all sizes can be affected by many factors thatare uncontrollab

Question

All businesses of all sizes can be affected by many factors thatare uncontrollable by marketing managers.These uncontrollable factors are known as the _________________ forces, that include what factors of those offered below?

a)Knock-out; Social, economic, competitive, legal & regulatory, and technological.

b)Competitive; Social, economic, complex, legal and regulatory.

c) Unmanageable factors; technological; social; competitive; economic and natural forces.

d) Environmental factors: technology, economic; social, legal and regulatory, and competitive (and, more inclusively, physical forces both natural and man-made).

e) Uncontrollable factors: technological, social, competitive, and economic

Explanation / Answer

The correct answer is option d.

External environment of an organization refers to the factors that are external to the organization that has direct and indirect impact on the functioning of the organization.

The external factors that are uncontrollable that affect an organization are: -

These elements cannot be controlled by the managers of the organization or cannot be influenced but they affect the organization to some extent. Thus, these forces are referred as indirectly interactive forces.

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